We integrate seamlessly with your organization, providing the Presence to function as part of your team, the Perspective to transform innovation into actionable commercial strategy, and the Performance necessary to achieve lasting business results.
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Krafted works with innovative companies in advanced technology sectors that require strategic clarity and strong commercial execution.
We support founders, CEOs, business leaders, as well as sales and marketing executives in driving their growth.
We work across five core business areas that determine commercial success in B2B technology markets.
New markets, channels, and geographies
We refine your go-to-market strategy, help you explore new applications, and open up new regions and sales channels. Our structured approach accelerates revenue growth and drives market penetration.
Technology sales cycles can stretch from 6 to 18 months or more.
We help your teams prioritize high-potential opportunities, strengthen pipeline management, and improve objection handling — all while adopting the critical discipline of losing fast.
Compete on value, not price
Winning in complex B2B markets requires value-driven sales conversations. We strengthen your value proposition, clarify customer benefits, refine messaging, and provide tools that help your teams adopt consultative selling.
Deliver what the market needs
New products fail when Go-to-Market strategy is an afterthought. We bring customer insight into the product development process and help structure portfolio management and new product introduction for commercial success.
Drive strategic customers
Winning major accounts requires coordinated leadership. Our matrix-sales approach engages CEOs, CTOs, BU leaders, operations, and engineering to connect with their customer counterparts — enabling co-innovation, co-development, and long-term partnerships.
Within 6 to 12 months, Krafted brings measurable improvements across three pillars:
Sharper priorities, better market focus, and a stronger go-to-market strategy.
Sales, marketing, and R&D moving in the same direction with shared objectives.
Shorter sales cycles, higher win rates, improved processes, and scalable growth.
We engage as tech business partner. Working from within your organization, we create impact, not slide decks. Our approach is collaborative, hands-on, strategic and operational, and committed to make your teams perform.
Ted Smith
—Driving sales, GTM strategy, sales and business development.
—Europe, US, and Asia.
—Expertise in high-tech manufacturing
—in B2B technology growth, market expansion, and sales acceleration.